BORCO to take over the distribution of DISARONNO and TIA MARIA in Germany as of March 1st, 2019

22.02.2019 zu

Hamburg, February 2019. The family-owned spirits company BORCO-MARKEN-IMPORT is taking over the distribution of the world’s favourite and most consumed Italian liqueur DISARONNO from ILLVA Saronno S.p.A. as of March 1st, 2019 in Germany. Besides this world famous liqueur with its distinctive, square bottle design, the coffee liqueur TIA MARIA from the same Italian spirits house supplements the BORCO premium portfolio at the same time. By taking over the German distribution of the two brands, BORCO expands its premium liqueur portfolio significantly. Dr. Tina Ingwersen-Matthiesen, shareholder, member of the board and member of the BORCO owner family Matthiesen, is thrilled: “We are delighted to take over the distribution of the two liqueurs which both embody the “Made in Italy” quality in a fascinating manner. As an Italian style icon and most important liqueur from Italy, DISARONNO is one of a kind in the spirits world. That DISARONNO is now returning to our German portfolio and enriching our liqueur range jointly with TIA MARIA is a matter truly dear to our hearts.” The internationally acclaimed liqueur has been part of the BORCO portfolio from 2000 until 2010.

Augusto Reina, Chief Executive Officer ILLVA Saronno Holding, says: “Germany is a key strategic market in the ILLVA Saronno growth plan, leveraging on the taste appeal of DISARONNO for the German consumer. Aiming to bring at the next level the size of our business in this market, we decided to appoint BORCO as distributor of ILLVA brands portfolio since March 1st . BORCO has shown to be a well-structured organization, widespread in both on-trade and off-trade, with the potential to activate and support the further development of ILLVA brands portfolio. We thank the distillery Kammer-Kirsch GmbH for the past collaboration and we are looking forward to working with BORCO.”

DISARONNO: The world’s favourite Italian liqueur

DISARONNO is the world’s most consumed and renowned Italian liqueur, dating back to an unaltered recipe from the 1525 only using the best ingredients. Thanks to its smooth taste and unmistakable aroma, DISARONNO enjoys cult status as an Italian style icon in more than 160 countries worldwide. The unique and distinctive design of the bottle made of a special faceted glass - created by master glass craftsmen from Murano (Venice), it is enriched by the original square cap and the golden label that add a sense of contemporary elegance and style. DISARONNO is perfectly inviting on the rocks yet also in fine cocktail form. Versatile and easily recognizable, it gives a special touch to a rich array of drinks.

Product Information: 


 Colour:                

a golden amber hue with glints of ruby red
Aroma:                 

intense and persistent fragrance that remains unchanged even with the addition of ice

Flavour:               

sweet and fruity character

ABV:                    

28% Vol.

RSP:                    

10,99€ (0,5l), 14,99€ (0,7l)

 

TIA MARIA: The coffee liqueur with a 300 years old history

TIA MARIA is a coffee liqueur which combines 100% Arabica finest coffee with a hint of vanilla from Madagascar and Jamaican Rum. Completely harmonic and of solid structure and body, TIA MARIA presents an optimal aromatic intensity. The strong aroma of coffee emanates immediately and opens itself with light notes of chocolate and pipe tobacco before then softening with hints of caramelized cane sugar and vanilla., Still made to the original Caribbean recipe by ILLVA SARONNO and distributed in over 60 countries, Tia Mariais ideal for cocktails coffee based.

Product Information:


Colour:           

dark amber with sparkling gold reflections
Aroma:            

strong aroma of coffee, light notes of chocolate and pipe tobacco
Flavour:          

rich roasted coffee intensity with a hint of vanilla and chocolate flavours. Smooth and sweet with lush texture.

ABV:               

20% Vol.

RSP:               

14,99€ (0,7l)

 

ILLVA Saronno S.p.A.

ILLVA Saronno S.p.A. is best known for DISARONNO, the world’s favourite Italian liqueur.
Disaronno is distributed in over 160 countries and represents the “Made in Italy” image and taste worldwide. The ILLVA Saronno portfolio includes other leading brands such as: TIA MARIA, ZUCCA, ISOLABELLA AMARO18, AURUM. ILLVA Saronno stands a cut above the rest for its qualitative excellence, ability to anticipate new trends and its expertise in interpreting consumer tastes.
 

BORCO-MARKEN-IMPORT, Hamburg

DISARONNO and TIA MARIA are exclusively distributed by BORCO-MARKEN-IMPORT in Germany. Based in Hamburg, BORCO is one of the largest German and European producers and distributors of top international spirit brands. The portfolio of the family-owned and independent company, including among others SIERRA Tequila, Yeni Raki, Russian Standard Vodka, Champagne Lanson and the whiskys from Whyte & Mackay, covers almost all key international segments and is certainly unique in terms of its strength and unity.

 

For further information, please feel free to contact:

BORCO-MARKEN-IMPORT Matthiesen GmbH & Co.KG
Winsbergring 12–22, 22525 Hamburg, Germany
Phone: +49-40-853-160
Fax: +49-40-858-500
E-mail: infoline@borco.com
www.borco.com



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